FIFA World Cup™ Trophy Tour by Coca-Cola ignites national pride in Côte d’Ivoire
The Prime Minister of the Republic, His Excellency Beugré Mambé, Welcomes the FIFA World Cup™ Trophy to Côte d’Ivoire, Celebrating Unity and the Power of Football.
Côte d’Ivoire, Abidjan, 3 February 2026: – The spirit of football came alive as His Excellency Beugré Mambé, the Prime Minister of the Republic, officially welcomed the Original FIFA World Cup™ Trophy to Côte d’Ivoire, marking an unforgettable moment during the FIFA World Cup™ Trophy Tour by Coca-Cola.
The arrival of the trophy united thousands of fans, athletes, and communities in a shared moment of pride and passion for the beautiful game, offering them a rare opportunity to experience football’s most coveted prize up close.
“Hosting the Original FIFA World Cup™ Trophy is a proud moment for our nation,” said His Excellency Beugré Mambé. “Football has the power to inspire hope, joy, and togetherness—values that resonate deeply with our people. We thank Coca-Cola and FIFA for bringing this extraordinary experience to our shores.”
The Abidjan stop of the Trophy Tour featured vibrant fan activations, including a public viewing that gave fans the chance to see the Original FIFA World Cup™ Trophy up close and capture unforgettable photos. The event also included a high-energy concert showcasing iconic Ivorian superstars, alongside a series of interactive games that brought communities together in celebration of football.
“The energy and passion from fans in Côte d’Ivoire was truly inspiring. Through the FIFA World Cup™ Trophy Tour by Coca-Cola, we are thrilled to have brought people together to celebrate their love of football and experience the emotion that only this game can ignite,” said Rodrigue Bila, Vice President, Franchise Operations, West, Islands and Mid-Africa, at the Coca-Cola Africa Operating Unit. “This tour embodies our commitment to refreshing the world and inspiring moments of happiness through shared experiences.”
Through the Trophy Tour, Coca-Cola continues to bring fans closer to the heart of the game, creating moments of connection, excitement, and shared emotion that celebrate the universal power of football.
“We are delighted by the incredible enthusiasm shown by fans in Côte d’Ivoire,” said Romy Gai, FIFA’s Chief Business Officer. “The FIFA World Cup™ Trophy Tour by Coca-Cola continues to unite people from all walks of life through the shared joy of the beautiful game.”
“It’s always special to see how much joy and pride the FIFA World Cup™ Trophy brings to fans around the world,” said Marcel Desailly, FIFA Legend. “The excitement here in Côte d’Ivoire demonstrates the nation’s incredible passion for football, making moments like this truly memorable.”
As one of FIFA’s longest-standing partners and a sponsor of the FIFA World Cup™ since 1978, Coca-Cola continues to champion optimism and connection through football. For the Trophy Tour, the company collaborates with local teams to prioritise sustainability initiatives—from establishing collection and recycling programmes to improving transportation efficiency.
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About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Its purpose is to refresh the world and make a difference. The company sells multiple billion-dollar brands across several beverage categories, including sparkling soft drinks (Coca‑Cola, Sprite, Fanta), water, sports, coffee and tea (Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak, Ayataka), and juices, dairy, and plant-based beverages (Minute Maid, Simply, innocent, Del Valle, fairlife, AdeS).
The company is constantly evolving its portfolio—reducing sugar, launching innovative products, and promoting sustainable practices. Together with bottling partners, Coca-Cola employs more than 700,000 people worldwide, creating economic opportunities in local communities. Learn more at www.coca-colacompany.com
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About the FIFA World Cup™ Original Trophy
The FIFA World Cup™ Original Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold, weighing 6.175 kg, it depicts two human figures holding the globe above them. Its current design dates back to 1974 and is one of the most recognized symbols in sports.
Only a select group of people—including former World Cup winners and Heads of State—may touch or hold the Trophy. Regulations require that the Original Trophy remains with FIFA; winners of the World Cup are presented with a gold-plated FIFA World Cup™ Winners’ Trophy engraved with the year, host country, and winning nation.
The FIFA World Cup™ Trophy Tour by Coca-Cola provides fans a rare chance to experience football history, creating lasting memories and inspiring a shared passion for the game.
