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DTI Partners Multimedia Group To Drive The PrecisionQualityTM Movement

The Design & Technology Institute (DTI), champions of the Precision Quality movement has signed a Memorandum of Understanding (MoU) with the Multimedia Group Limited (MGL) to drive the adoption of Precision Quality in Ghana.

Through this MoU, DTI, and MGL hopes to create awareness about the PrecisionQualityTM movement.

Precision Quality is a concept which is similar to the Japanese concept of Kaizen and its adoption leads to the production of world-class goods and services thereby creating jobs and transforming the economy.

The partnership with MGL will facilitate advocacy for a wider adoption of PrecisionQualityTM (PQTM) by academia, industry, Master Craft Persons (MCP), artisans, and MSMEs so as to build up their outputs to meet internationally recognized standards.

The Founder and Chief Executive Officer (CEO) of DTI, Miss Constance Elizabeth Swaniker is excited about the partnership with the Multimedia Group because of the possibilities this will open up for the nation and beyond and had this to say: “Over the past 25 years, I have worked on a number of construction projects in Ghana.

I find myself working alongside foreign artisans who have been hired to do work that Ghanaians could easily do themselves if only we can change our mindsets regarding quality in the industry, insist on standards, and strive to meet deadlines.”

She remarked that PrecisionQualityTM is a very important tool that will help develop the right mindset and skills to address Ghana’s quality and unemployment issues.

She further stated that “The media initiates and charts the course of national discourse by setting the agenda on important issues in the country. They inform their listeners or viewers of relevant issues by educating, informing, and entertaining them using their platforms to achieve change and development.

It is, therefore, important for us to work with the media to achieve the development need of the country.” PrecisionQualityTM has also been shown to increase the profitability and efficiency of companies especially micro, small, and medium-sized enterprises.

Dr Kodjo Mensah-Abrampa, Director General of the National Development Planning Commission (NDPC) remarked that the media plays an important role in helping diverse consumers and industry players appreciate and accept policy initiatives that improve the quality of life.

He added, “the Multimedia Group presents a unique opportunity to reach people not only at the local level but in diverse local languages. This will go a long way to help people access information on PrecisionQuality from the comfort of their homes, places of work and in the language they understand. It will create understanding of how poor-quality goods and services hinder business growth, and enable them embrace change in their behaviour.”

In his remarks, Mr. Abdulai Awudu, General Manager for Adom Brands at the Multimedia Group, described the importance of the partnership with DTI from the media point of view. “We at Multimedia understand and appreciate what it means when you do things to meet standards. That’s why we say, we are a fearless and independent media house.”

He continued by saying that the MoU is timely and that the Multimedia Group is ready to help drive the adoption of PQ through its media platforms.

The MoU with MGL is part of DTI’s effort to work with key stakeholders including the Mastercard Foundation to help three million young people, particularly women find dignified and fulfilling work opportunities by 2030.
The signing ceremony was also attended by the Mastercard Foundation and management members of DTI.

About Design and Technology Institute

The Design and Technology Institute (DTI) is a state-of-the-art Technical and Vocational Education Training (TVET) institution for young people. It was officially launched in September 2019 to provide the platform for students from various Universities, Polytechnics, Technical and Vocational Institutions to gain industry experience by working closely with artisans on a factory floor, supported by experienced instructors. The mission of the Institute is to transform skills training for young people in Ghana and across West Africa.

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The Institute offers scholarships to needy but brilliant students in partnership with the Mastercard Foundation under their Young Africa Works strategy in Ghana. The campus is located at Mempeasem, East Legon behind Ghana Meteorological Agency (Digital Address: GA-484-6124).

About the Mastercard Foundation
The Mastercard Foundation works with visionary organizations to enable young people in Africa and in Indigenous communities in Canada to access dignified and fulfilling work. It is one of the largest private foundations in the world with a mission to advance learning and promote financial inclusion to create an inclusive and equitable world. The Foundation was created by Mastercard in 2006 as an independent organization with its own Board of Directors and Management.

About the Young Africa Works Program

Young Africa Works is the Mastercard Foundation’s strategy to enable 30 million young people, particularly young women, to access dignified and fulfilling work by 2030.

It is estimated that by 2030, Africa will be home to the world’s largest workforce, with 375 million young people entering the labour market. With the right skills, these young people will improve their lives and the lives of their communities, contributing to Africa’s overall competitiveness.

The Young Africa Works program is currently being implemented in seven African countries in collaboration with governments, the private sector, business leaders, educators and young people. Countries involved in the first phase of the strategy include; Rwanda, Kenya, Senegal, Ethiopia, Ghana, Nigeria and Uganda.



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